Recent Posts
- Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in soft back! We just received our new printing. If you are
- “Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got
- Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home
- This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations
- Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the
Business
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Billboard Insider Classifieds November 23, 2024
November 23, 2024“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, [...] -
Order Your eBook of Our Guide to Leases, Easements and Real Estate!
November 23, 2024Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for [...] -
In Their Words – OOH Executives Talk About OOH
November 23, 2024This 147 page guide contains interviews with 173 out of home executives at 150 out of home [...] -
US Out of Home Revenue up 4.3% in 3Q 2024
November 22, 2024Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of [...] -
Seen Media Group Welcomes Joey Savino as National Account Director
November 22, 2024New York, NY – Seen Media Group, one of New York City’s fastest-growing outdoor media [...] -
Formetco Partners with Symterra to Bring Pulse Bird Control System Protection
November 22, 2024Atlanta, GA – November 14, 2024– Formetco, a leading innovator in outdoor media solutions, [...]
- Company of the Day: Summit Outdoor
- Three Strategies for the OOH Future
- Company of the Day – Street Media Group
Digital Signs
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Win, Win, Win in New Braunfels
November 20, 2024At a November 12, 2024 meeting the New Braunfels, Texas City Council approved the conversion of [...] -
Spotlight Partners with MGM Resorts for 17 Vegas Spectaculars
November 15, 2024LAS VEGAS (Nov. 12, 2024) – Building upon years of success in partnering together on [...] -
Sean Reilly Talks Digital Billboard Economics
November 12, 2024On last Friday’s earnings call Lamar Advertising CEO Sean Reilly broke out the economics of a [...] -
WOW Unveils “The Gateway” in LA’s Sports & Entertainment District
November 11, 2024WOW Unveils “The Gateway” – An Iconic New Landmark at the Entrance to LA’s [...] -
Health Company, Haleon, Partners with Vistar Media
November 5, 2024NEW YORK – November 4, 2024 – Haleon, a global leader in consumer healthcare, has [...] -
DPAA Names November Retail Media Month
October 30, 2024NEW YORK – October 29, 2024 – DPAA, the global trade marketing association driving the growth [...]
- An Eight Day Digital Install
- Digital OOH Company, Starlite Media, Names Brian Dunphy as CCO
- DPAA Chair says new capital coming to digital out of home.
sales
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The Ultimate Out of Home Sales Guide – The New Printing is In!
November 23, 2024Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
OOH Sales Academy Open
November 21, 2024Registration is now open for the 2025 OOH Sales Academy! This training gives your reps a competitive advantage when selling out [...] -
Your Money “Head Trash” is Hurting Your Sales
November 15, 2024With the election just behind us, I’ve been reminded of some age-old truisms around sensitive topics: Money. Politics. Sex. [...] -
2024 U.S. Presidential Election Advertising Spending Soars to New Heights
November 6, 2024Courtesy of Mark Boidman, Solomon Partners Digital Advertising Expenditures Expected to Double Political ad spending on the 2024 [...] -
What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 2
November 4, 2024To sell more OOH faster we must understand what buyers, in this case professional buyers, want from sales reps. I interviewed Ali [...] -
Building a Pipeline of Genuine, Qualified Prospects
November 1, 2024Prospecting in sales is about two things: skill and consistency. The best OOH sales professionals know that even when business is [...]
- Handling the “Call me Back in 2025” Stall
- What OOH Ad Buyers Wish OOH Sales Reps Knew – Part 1
- “72 Hours, 110 Billboards, No Sleep!”
Creative
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H&M Takes Over Westfield Stratford Pedestrian Bridge
November 21, 2024H&M has unveiled a new festive campaign, transforming Westfield Stratford’s busy pedestrian [...] -
Durden Outdoor Billboards Promotes Peanut Festival Beauty Pageant
November 19, 2024In our home town of Dothan Alabama, we are known as the peanut capital of the world. We have a [...] -
Rate This Ad by Greg Callaham
November 18, 2024Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Lamar Running Free Thank You Ads From Nov 18 to Dec 1
November 7, 2024Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations [...] -
Branded Cities Wins 5 of 9 Canadian Out of Home Creative Awards
November 6, 2024Branded Cities Dominate the 2024 AdClub of Toronto’s Out-of-Home Day Showdown Toronto, Canada – [...] -
Rate This Ad by Wes Frick
October 28, 2024Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 [...]
- Creative Execs on Hiring an OOH Art Liason Person
- Rate this Ad by Greg Callaham
- USHER Featured on Digital Billboards that Shine a Light on Afterschool Programs
Finance
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SignValue’s Lamar Advertising at a Glance – 2024 Q3 Overview
November 22, 2024SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. [...] -
The reps and warranties an out of home lender wants to see.
November 18, 2024Following up on the recent articles in Billboard Insider, I thought it would be beneficial to talk [...] -
Link Media Revenues Up 5.6% in 3Q 2024
November 14, 2024Boston Omaha released third quarter 2024 financials yesterday. Here are the financials for Boston [...] -
OUTFRONT Revenue Up 5% in 3Q 2024
November 13, 2024“Our U.S. business grew revenues over 5% driven by an acceleration in our billboard growth [...] -
Adams Outdoors Hires New CFO, Louise Lopez
November 13, 2024Exciting Leadership News at Adams Outdoor Advertising! We’re proud to welcome Louise Lopez as [...] -
Lamar Revenue Up 4% in 3Q 2024
November 11, 2024“Trends continue to be encouraging as we near year end,” was how Lamar CEO Sean Reilly [...]
- Daktronics Intends to Convert $25 Million Convertible Note to Equity
- Clear Channel US Revenue up 5% in 3Q 2024
- JCDecaux Terminates Clear Channel Purchase Agreement in Spain
Legal
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Chris Rothfelder on the Importance of Reps and Warranties
November 8, 2024Out of Home attorney Chris Rothfelder writes this in response to our article yesterday on Asset [...] -
Asset Sale Reps and Warranties – How Much is Enough?
November 7, 2024When you sell out of home assets, you make reps and warranties to the buyer. There are two [...] -
Rothfelder on Constitutional Requirement for Jury Trials in Administrative Penalty Cases
October 23, 2024By Richard Rothfelder, Rothfelder & Falick An all too familiar piece of correspondence received [...] -
Got a Problem This Morning? Make Sure You Have an Attorney That Can Help
October 21, 2024At the fall IBO Conference, Josh Feferman, owner of Primary Media, was on Billboard Insider’s [...] -
Neil Bell on Reading the Legal Tea Leaves
October 17, 2024Neil Bell, owner of New South Outdoor, shared his thoughts on growing a business on a panel [...] -
Lease Disputes and a Drink That Brought Me to the Billboard Industry
October 15, 2024Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General [...]
- Florida OOH Attorney Jennifer Sloane Talks Hurricanes
- Rothfelder on IBO Conference in FT. Worth October 8-11
- Wenatchee City Council Says No To Digital Swap Deal
Lists
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Updated (But Not Quite Complete) State OOH Assoc. List
November 4, 2024Thanks to Andy McDonald for this latest update of the State OOH Associations. We still think [...] -
Billboard Insider’s 2024 List of State OOH Associations
October 23, 2024At the Fall IBO Conference, Insider, OAAA’s Andy McDonald and Link Media’s Kerry Yoakum [...] -
Billboard Insider’s 2024 list of OOH Sales Reps and Sales Trainers
June 20, 2024Here’s Billboard Insider’s 2024 List of 17 out of home advertising sales rep firms and [...] -
Billboard Insider 2024 OOH Contractors List – Version 2.0.
April 25, 2024Here is Billboard Insider’s updated 2024 out of home contractors list sorted by state. Many [...] -
Billboard Insider’s Out of Home Contractors List
April 24, 2024At the April 2024 Independent Billboard Operators show, many people asked Billboard Insider to [...] -
Billboard Insider’s Alphabetical list of 592 North American Out of Home Companies
February 22, 2024Here is Billboard Insider’s alphabetical list of North American Out of home companies. [...]
- Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by digital displays.
- Billboard Insider’s 2024 list of North American bulletin/poster companies ranked by faces
- Billboard Insider’s 2024 list of the 20 biggest North American bulletin/poster companies
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
