Recent Posts
- “We delivered solid financial results” was how Clear Channel Outdoor CEO Scott Wells introduced the 2Q 2025 earnings release. Here are the results of the Clear Channel Outdoor 2Q 2025
- Lots of organization changes at OUTFRONT during the past quarter. Here are the the results of OUTFRONT’s 2Q 25 earnings release, earnings presentation and conference call, sponsored and
- An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than display face growth after reading Independent Out of Home Companies Grew Faces by 4% in 2025:
- New York – August 5, 2025 – OUTFRONT Media (NYSE: OUT) today announced the expansion of its senior sales leadership team, reinforcing its commitment to helping brands break through where it
- Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice Media is an independent billboard company
Business
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Revenue Matters, Not Faces
August 6, 2025An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than [...] -
OUTFRONT Adds 3 Sales Execs
August 6, 2025New York – August 5, 2025 – OUTFRONT Media (NYSE: OUT) today announced the expansion of its [...] -
Company of the Day: Choice Media
August 6, 2025Company: Choice Media Markets: Texas, New Mexico Headquarters: 11805 I-27, Amarillo, TX 79119 [...] -
Independent Out of Home Companies Grew Faces 4% in 2025
August 5, 2025Billboard Insider prepares an annual list of out of home companies. We found 398 independent [...] -
Company of the Day – Clark Signs
August 5, 2025Company: Clark Signs Headquarters: 52213 SE 2nd St, Scappoose, OR 97056 Markets: Three States in [...] -
Keep Quiet and Move Fast
August 4, 2025There was a time recently when others knowing my plans and not moving quickly enough cost me. I [...]
- Readers Split on Impact of Traffic Circles on Out of Home
- Billboard Insider Classifieds August 2, 2025
- Order Your eBook of Our Guide to Leases, Easements and Real Estate!
Digital Signs
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Movia Goes Programmatic with Digital Mobile Billboards Worldwide
August 5, 2025Movia, the moving media market trailblazer, is at it again! Recently launching Digital Mobile [...] -
When is an Ordinance Not an Ordinance
August 4, 2025In Fort Collins, Colorado, Colorado State University is moving forward with erecting electronic [...] -
Place Exchange Programmatic OOH Trends Report is Here!
July 30, 2025The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews [...] -
Park Outdoor Launches A Formetco 13mm Display Enhancing Syracuse’s Eastern Corridor
July 25, 2025Syracuse, NY — [7/24/2025] — Park Outdoor proudly announces the installation of its first [...] -
Formetco Launches “Formetco One” – A Game-Changing Asset Management Portal for Billboard Structures
July 22, 2025July 22, 2025 – Duluth, GA — Formetco, the industry leader in Out of Home (OOH) innovation, [...] -
Corner Cube Display Lights Up Advertising and Art on Sunset Boulevard
July 22, 2025Multi-display digital billboard brings a unique perspective to passersby BROOKINGS, S.D. – July [...]
- Vender Spotlight – Skydragon Designs
- VIOOH Partners with Outernet in London
- Daktronics Unveils Next Generation of Energy-Efficient Urban Billboards
sales
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The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
August 2, 2025Looking to search for the bestselling OOH sales book? Here is what you will find. The Ultimate OOH Sales Guide is available in [...] -
Place Exchange Programmatic OOH Trends Report is Here!
July 30, 2025The Place Exchange Programmatic OOH Trends Report was published yesterday! The report reviews select US spending patterns within [...] -
Why the World’s Largest Tech Brands Are Investing in OOH to Drive Real World Results
July 10, 2025By: David Burrick, Chief Strategy Officer at Intersection The global advertising industry is often described as a highly [...] -
How Many OOH Sales Reps Should Your Company Have?
June 26, 2025A Special “Thank you” to all who offered their insights into Monday’s Billboard Insider Account Executive Metrics Poll. The [...] -
Readers Poll on Out of Home Account Executive Metrics
June 24, 2025Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an [...] -
Out of Home Account Executive Metrics
June 23, 2025A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add [...]
- Vector Names Sheri Ham EVP National Sales
- The Ultimate Out of Home Sales Guide – We Have Softback Books in Stock!
- Do You Accept Electronic Payments?
Creative
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Rate This Ad by Greg Callaham
August 4, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
OAAA 2025 Media Plan Awards Call for Entries Open
August 1, 2025To receive a free morning newsletter with each day’s Billboard insider articles [...] -
Colleges and Universities are 6th Ranked Out of Home Category
July 25, 2025Out of home (OOH) advertising has become a go-to channel for colleges and universities [...] -
To Ozzy
July 24, 2025My friend Jim Johnsen is a huge classic rock fan and I thought of him when I saw this LinkedIn post [...] -
Rate this Ad by Greg Callaham
July 24, 2025Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the [...] -
Using humor in legal ads
July 21, 2025Many legal billboards seek to use humor to cut through the clutter. Here’s a Link to a [...]
- Rate this Ad by Greg Callaham
- Clear Channel Outdoor Powers Summer Campaigns to Combat Child Hunger and Learning Loss
- Greenpeace and Elvis Take to Billboards to Protest
Finance
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Clear Channel Outdoor Revenue up 7% in 2Q 2024
August 6, 2025“We delivered solid financial results” was how Clear Channel Outdoor CEO Scott Wells [...] -
OUTFRONT Revenue Down 4% in 2Q 2025
August 6, 2025Lots of organization changes at OUTFRONT during the past quarter. Here are the the results of [...] -
Clear Channel Issues Sr Secured Notes
July 24, 2025Clear Channel has issued $2 billion in senior secured notes to retire existing debt. Here’s [...] -
Are Checks Free?
July 23, 2025A Billboard Insider reader writes this in response to our Getting Paid post in which we wrote that [...] -
Getting Paid
July 22, 2025There are multiple ways to take payment from out of home clients. Here’s a [...] -
SignValue on the Lamar/Verde Acquisition and Why it Matters to You
July 9, 2025Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new [...]
- Public Out of Home Stocks Underperform Market for Second Quarter of 2025
- OUTFRONT to Shed 120 Employees or 6% of Workforce
- Tom Giesken on Getting Bank Financing and Handling Tough Times
Legal
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A Followup on When is an Ordinance not an Ordinance
August 5, 2025Yesterdays ordinance article was well read and also received a comment from California based [...] -
Make Sure Your Billboard Lease Allows Data Collection Devices
August 1, 2025Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to [...] -
Chris Rothfelder Comments on Billboard Relocations
July 23, 2025I couldn’t agree more with Insider’s takeaways from the Lamar v. Country Side Restaurant Inc [...] -
A Payment for Relocation Doesn’t Prevent You From Seeking Just Compensation.
July 21, 2025Relocation expenses are one thing and just compensation is another. That’s the lesson of [...] -
Readers Say QR Codes a Bad Idea on Roadside Billboards
July 15, 2025Lots of Billboard Insider readers agree with Richard Rothfelder that QR codes are a bad idea on [...] -
Rothfelder on Signs with QR Codes
July 14, 2025Billboard Insider recently came across a billboard, which includes in the display a QR code. [...]
- Are annual Out of Home permit fees legal?
- Andy Goodman on Visibility and Rent Resets
- Legal & Permitting News Updates
Lists
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Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
July 7, 2025Last week we published a list of North American bulletin/poster companies ranked by total display [...] -
Billboard Insider’s 2025 List of North American Bulletin/Poster companies, Ranked by Faces
July 3, 2025Here is Billboard Insider’s 2025 list of 467 North American bulletin/poster companies, ranked [...] -
Billboard Insider’s List of the 20 Largest North American Bulletin/Poster Companies, Ranked by Faces
July 2, 2025Here is Billboard Insider’s list of the 20 largest North American bulletin/poster companies, [...] -
Billboard Insider’s Updated Contractor List – April 2025
April 17, 2025Here’s Billboard Insider’s updated list of out of home advertising contractors. [...] -
Billboard Insider’s 2025 List of Out of Home Contractors
March 10, 2025We get quite a few requests for the names of firms which work on billboards. Here’s [...] -
Updated Out of Home Acquisition List for 2024
January 22, 2025Insider gathered additional information after our January 6th posting of our annual Out of Home [...]
- Out of Home Acquisition List for 2024
- Final Update on the 2024 Outdoor Associations by State
- 3 more contractors added to the Billboard Insider List.
Podcasts
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Adquick’s Ty Tinker on an Out of Home Success Story
November 8, 2024Adquick head of analytics Ty Tinker gave a talk called Winning in the Media Mix at October’s [...] -
Anna Bager: We need to go to market with a simple crisp message
February 14, 2024On today’s Billboard Insider podcast, OAAA President and CEO Anna Bager highlights the out of [...] -
Kevin Gephart says Out of Home cold calling isn’t dead.
August 9, 2023On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader [...] -
John James on How to Improve Your Out of Home Marketing
May 17, 2023On today’s Billboard Insider podcast, SignBird founder John James talks about how [...] -
Anna Bager’s Out of Home Issues to Watch in 2023
January 4, 2023On today’s podcast OAAA President and CEO Anna Bager talks about the top stories of [...] -
Jim Johnsen: The Pool of Buyers is Better Than I’ve Ever Seen
November 2, 2022Today’s podcast guest is Jim Johnsen, a managing director at the out of home investment [...]
- DJ Jennings and John James on OutdoorLink’s Purchase of SignBird
- Dr. Rick Wilson on Attribution and What Advertisers Should Do in a Recession
- Nick Gonzales is Bullish on Out of Home Lending
